The Economical Space

The Economical Space Based on market research over the pricing of Shisha and bubble tea, it really is observed the shisha is far high priced as opposed to tea. For a outcome, the believed expenditures every week sum approximately $15,000. From this sum, regarded is the payment for employees and provides. Also, the funding system will adapt a partnership approach exactly where a total of $65,000 is going to be lifted by five partners. With out the consideration on the lease deposit, each and every member will very own an equity of $10,000 producing external equity $50,000.

The monetary method together with the capital of $65,000 consists of the payment of $15,000 in lease. Rent is considered fastened and in addition constant (Kiznyte, Welker, & Dechange, 2016). For a consequence, this expenditure among others such as power, security, and broadband connections will probably be additional prices. In addition to the hire, the refurbishment will take $20,000 while legal framework for licensing will cost a further $5,000. The working funds for the restaurant is set to $2,500 for each month for a duration of a half year. Since the working funds funding, refurbishment, and licensing fees are a one-time expenditure, rent, on the other hand, are going to be $90,000 within the same duration. For this reason, the marketing strategy as well as customer turnover rate, the restaurant must be able to exceed $130,000 ($40,000+ $90,000) within a period of 6 months to breakeven (Foxall, 2014). Hence fore, to just break even, the restaurant must be able to realize about $22,000 for each month to cater for labor, materials, and cost of set expenditures (Mengel, & Wouters, 2015).


Portabella Road marketplace is a sustainable business location due to the presence of ready market place. Along with the upcoming real estate developments, the target current market will probably be amassed with human activities. Due to the proximity to the housing projects, it is actually expected that residents will probably be expected to make the business work with demand with the selected items. Selected menu items include bubble tea and shisha among others in normal restaurant products’ list. Within the marketing environment, word of mouth are going to be among the business marketing strategies, hence, the emphasis on personalized customer experience, especially with all the VIP guest treatment. Financing might be through partnership members from which an external equity of ?fifty,000 is generated on top of a lease deposit. Based on product prices around the market place, the restaurant must be able to marketplace and attract reliable industry share to surpass the 6-month expenditure approximate of $130,000. Using segments in the current market, the restaurant has a plan on who to target with specific products. An example of targeted marketing and selling will be for Shisha which is mainly sold to its leading consumption age-group, young adults (18-35 years).

Reference List

Andaleeb, S. S. (2016). Market place Segmentation, Targeting, and Positioning. In Strategic Marketing Management in Asia: Case Studies and Lessons across Industries (pp. 179-207). Emerald Group Publishing Limited. Foxall, G. (2014). Strategic Marketing Management (RLE Marketing) (Vol. 3). Routledge. Hollensen, S. (2015). Marketing management: A relationship tactic. Pearson Education. Honig, B., & Hopp, C. (2016). New venture planning and lean start-up activities: A longitudinal empirical study of entrepreneurial success, founder preferences and venture context. In Models of Start-up Thinking and Action: Theoretical, Empirical and Pedagogical Approaches (pp. 75-108). Emerald Group Publishing Limited.

This entry was posted in uncategorized. Bookmark the permalink.